Martial Tipsey

For owners of small businesses

Where is your business leaking?

Most small businesses leak time and money in the same handful of places: the gap between quoting and getting paid, paperwork that gets re-typed into two systems, the follow-up that doesn't happen, the report nobody has time to build. You feel it. The question is what it's actually costing, in your numbers, not an industry statistic.

The diagnostic

A handful of sliders about your operation — how many quotes go out a month, what a job is worth, how long invoices take to get paid, where the re-typing happens — and it multiplies out from your own answers. No benchmarks, no scare numbers, nothing you have to take on faith. You get a one-page picture of where the hours and dollars are going, instantly, in your own browser.

The diagnostic costs you a few minutes and nothing else. The one-page picture is yours either way, whether or not we ever talk again.

Start the diagnostic

One real result

CT, an artist, came to me in 2023 with a Shopify store selling stickers, prints, and a book — $120 in revenue that year. We built a content plan first: Instagram and TikTok, a real posting strategy, and an audience analysis that pointed toward courses and webinars as the next scalable step. Over the next three months, her following grew from 5,000 to 30,000.

Then came the automation: email marketing, customer follow-up flows, integrations tying Shopify, Instagram, TikTok, and Google Analytics together, and a weekly AI-generated report with sales and customer recommendations — she reads it and decides, the system doesn't. None of that tracking existed before; the only thing it added to her week is reading a briefing. The planning took a week. The build took about three.

The build was fast. The result came from CT actually running it: $130,000 in revenue by the end of 2024, on pace for about $200k as of August 2026. She now runs two webinars a quarter, a course or two a year, has a small team for advertising and video, and spends most of her time with her family and her own art. She now packs only signed-book orders — and it only takes about 20 minutes out of her day.

"I was able to streamline my activities into a lucrative venture, while still doing what I loved." — CT, independent artist

What's this actually costing you?

Pick where work piles up, and drag the sliders to make the numbers yours — and if what you find is small, I'll tell you to do nothing, and mean it. That answer is free too.

Start the diagnostic

When there is a real leak

Then we talk about fixes, ranked by what they cost against what they recover. Sometimes it's a process change. Often it's the space between your tools: your accounting package works, your scheduling app works, your inbox works, but nothing connects them, so a person spends hours being the bridge. That bridge is what I build. Fixed scope, one fixed price for automation builds — retainers available upon request. I price the job against the work it takes, not against the size of your business, and you'll have the number and the timeline in the conversation, before you've committed to anything. It doesn't move after that. It runs on your accounts; you keep the keys to everything. And if the price isn't comfortably smaller than the leak you're fixing, don't do it.

Focused builds can start around $1,500. Most projects fall between $5,000 and $10,000. Larger, multi-system builds generally land between $10,000 and $15,000. Every project is fixed-scope and fixed-price, agreed before I start. Some builds carry their own ongoing costs — a software subscription, a VPS, a workflow engine like n8n — separate from what you pay me. I'll flag those upfront if they apply, and they're yours to keep either way.

What happens when it breaks

It will, eventually. These connections sit on top of other people's software, and vendors change things without asking anyone. So: if it breaks because of how I built it, I fix it free for the first 30 days. After that, telling you what broke and why is always free. I built it, so finding out costs me an hour, not you. Repairing it is a small job, priced the same way as the first one and agreed before I start — no retainer required, though one's available if you'd rather not think about it. And you'll have documentation good enough to hand the whole thing to someone else if you'd rather.

Why me

I've spent more than fifteen years building technology from every side of the table — as an engineer, product leader, and executive, including as GM and VP of Production at a social networking company, running Engineering, Quality Assurance, Art, Creative and Sales at once through a climb from $400k to $12M in annual revenue. I've sat on your side of the desk, not just the technical one.

Martial Tipsey
Clearwater. Happy to meet across a table.
FamRight
Family App
Co-founded, pre-launch, every line reviewed. It's the system my own family runs on — not a client case study, but proof of the same kind of connective work.
Custom Integrations
The plumbing between systems is my specialty. The same gap-bridging your business needs is what I build and run at home.

See how I work

Two worked examples — the same shape of decision this diagnostic is built to find in your business.

Family Finances
AI reviews our family finances. Read once a day, rebuilt into one picture, bills in priority order. Paying stays a decision I make myself, in the bank's own app, by hand. See the whole flow →
Social Media
→ I approve → post
My Instagram pipeline writes in my voice. It gathers, drafts, and stages the whole post, then tells me it's ready. Nothing posts until I've read it and approved it. See the whole flow →

Work with me

I started this work with a mother balancing her own businesses and family in mind. The answer shouldn't be another tool to learn. It should be one less workload to carry.

More on why every system I build keeps that boundary: I automate the work. Not the accountability.

Want to reach out directly? Email me — send the chore you're interested in being gone.

You'll hear back within one business day. If a call is easier, say so and I'll send times.