Martial Tipsey

For those running a business, a household, and far too much of both after bedtime.

I build AI systems that take recurring work off your plate.

Martial Tipsey

I find the repetitive things on your plate worth automating, things like social media, data entry across systems, customer follow up, data analysis, and more. I build it around how you or your business already runs, and keep every decision that matter in your hands. You having your family time is important to me, so go ahead, bring me the work that keeps following you around. Start with the survey below, then we'll do a consultation to determine what your build looks like.

The starting point Send me one recurring task. I'll tell you what it costs, and whether automating it is worth it.

A short, free diagnostic using your own numbers to see where time and money are actually going. You'll get a one-page answer either way: what it's costing you, and whether a build is worth it. And if it isn't, I'll tell you so — no charge, no pitch.

Tell me the task

Is this for you?

This is calling your name if…

Probably not a fit if... a one-off task, a process nobody's actually defined yet, or work where the savings wouldn't cover a custom build. I'll tell you if that's the case — for free, before you spend anything.


Pricing starts around $1,500 but truly comes down to what you actually need. Build times can run between a few days to a few weeks depending on complexity.


Real People, Real Business

Some real numbers

In 2023, she made $120. By the end of 2024, the business made $130,000 — and stopped running her life.

CT, an artist, came to me in 2023 with a Shopify store that made $120 that year. I built the systems: a content strategy plus automation — email flows, cross-platform reporting, integrations tying her tools together — planning and implementation took about four weeks in total. The result came from her actually running it: $130,000 in revenue by the end of 2024, with most of her time now going to family and her own art.

"I was able to streamline my activities into a lucrative venture, while still doing what I loved." — CT

Read the full story →

Why me

I've operated businesses, not just advised them, and I've seen where automation creates leverage and where it creates risk — which is what qualifies me to say no as often as I say yes.

Across more than fifteen years I've worked in a broad range of disciplines spanning engineering, e-commerce, cybersecurity, and media and live streaming. I've been on both sides of the desk as an engineer, product leader, and executive who helped scale a business from $400k to $12 million in under a year as it's GM and VP of Production. But the work I do now starts much closer to home: my own family, and my co-founder's, whose household logistics are the reason FamRight exists. I'm my own first customer.

Martial Tipsey
Clearwater, Florida

Have a chore that keeps repeating? Bring me one recurring task and I'll tell you what it costs, and whether automating it is worth it.

Work with me

I automate the work. Not the accountability.

Every system I build has an approval gate before anything consequential happens: money moves, a message goes out, or a recommendation becomes action. The AI does the preparation. A person gives the go-ahead. You get the speed without surrendering control.

Nothing moves to done until something that didn't build it has checked it — the builder isn't the validator, and that goes double when the builder is AI.

FamRight · the family app

My co-founder ran the house from six different places. Now she runs it from one.

My co-founder ran her household on three dry-erase boards in the kitchen — one for meals, one for to-dos, one as a calendar — plus a reminders app, a separate school app, and a notebook for whatever didn't fit anywhere else. Putting it all in one place was her idea. The how and the systems to support it were mine. That system became FamRight and I built the product end to end.

Now she runs the house from FamRight — to-dos, a shopping list, project lists for the yard and the remodel, all in one place, wherever she is. I've stood next to her in Lowe's while she checked the app to know what to buy. I've walked the house with her while she added a project and asked what I thought. I've watched her get the kids moving on a chore because the app said so, not because she had to ask twice.

It's one of the businesses I run with my co-founder. Our families run on it daily, and yours can too: famright.com.

The family app's home screen — the day's schedule, todos, and rewards for each member of the house
FamRight's home screen — the app our families use every day.

Family finances, for your eyes only

Reviewed automatically. Never moved automatically.

Every account gets read once a day — balances, what's committed, what's coming due — and rebuilt into one picture before I've had coffee. What used to be scattered across logins and a mental tally is now one prioritized list. The AI stops there: paying is still a decision I make myself, in the bank's own app, by hand.

See the whole flow →

  1. It reads, once a day

    One read-only pull of balances and transactions. Nothing else runs.

  2. It works out where I stand

    What's spendable, and what's already committed before payday.

  3. I decide

    What gets paid, and what waits. That stays human.

  4. I move the money

    In the bank's own app, by hand. The system never can.

A cash dashboard showing net position, a two-week balance chart with the low point marked, and cards for usable cash, total debt, and net position
The real dashboard — numbers and institutions shown are made up. Net position folds in things like loans, so a negative number there isn't a crisis; it's just the full picture, debt included.
Project Management
The Hub is where my AI work gets managed. Every project and every work-ticket in one place, with a chat into each project's AI right there. It runs on a server in my house. See the whole flow →
Social Media
→ I approve → post
My Instagram pipeline writes in my voice. It gathers, drafts, and stages the whole post, then tells me it's ready. Whatever goes out in my voice, I'm the one who answers for it landing wrong — so nothing posts until I've read it and approved it. I kept that step on purpose: it's where I edit the on-screen text and choose the music. See the whole flow →
Private AI Memory
A private server remembers every working session. My own AI memory system, hundreds of sessions deep, running on a server I rent and administer. It remembers so I don't re-explain myself every session — but it reads, it doesn't act, because acting is where accountability lives. See the whole flow →

The journal

I write Get a Little Tipsey, a builder's journal about what I'm making, what broke, and what actually held up under testing. New prompts and kits land there first, with setup notes included. Free.

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