martial tipsey

AI builder. Product leader. Dad.

I build with AI.
For real life.

Hey, I'm Martial.

I turn ideas into working apps and use AI to take care of the repetitive stuff. Family schedules, keeping projects moving, remembering where we left off. The things that quietly take up a lot of your day.

I'm a product leader, a dad of two, and co-founder of FamRight. Here, I share what I build with AI, how it works, and what you can take from it.

See what I’m building
Martial smiling on a tree-lined boardwalk in Clearwater
Usually building something. Occasionally outside.

A little about me

I've always been
a “what if?” person.

I've spent more than fifteen years building software and running businesses, across gaming, e-commerce, cybersecurity, and live streaming. I've been the engineer writing the code and the executive responsible for whether it actually works for people.

Now I bring that experience to building with AI. I decide what we're making, work with AI to build it, and test what comes back. Knowing what to ask for is part of the work. Knowing when the answer is wrong matters just as much.

A lot of my projects start close to home: a family app we needed, or a way to stop explaining the same things to AI every day. I like making something useful out of that little thought: surely there's a better way to do this.

Still a dad. Still into plants and a good outfit. Still asking “what if?”

What building with AI looks like

Here's what I've built with AI.

01 / FamRight

Because family life
has a lot of tabs open.

Three dry-erase boards. A reminders app. A school app. A notebook for everything else. That's how my co-founder was keeping track of her household.

Her idea was to bring it together. I built the app with AI as part of my development process—from working through ideas to writing and checking code. I lead the product and engineering; AI helps me do the building.

Now our families use FamRight for meals, shopping lists, schedules, and getting the kids in on the chores. That's the part I care about most: something I built becoming useful in someone's actual day.

Meet FamRight
A little less “where did I put that?”FamRight home screen with a family schedule, to-dos, and rewards

A little help with the everyday

Two more ways I'm putting AI to work in my own life.

02 / My AI assistant

An assistant I can actually text.

I connected AI to my calendars and messages, with a morning overview that brings the day together. Meet Vivi, the assistant I've shaped around how I work.

Meet my AI assistant 03 / My content system

A little help showing up.

I built a system that prepares photos and drafts captions using my writing preferences. I edit, it keeps the feedback, and I decide what goes out.

See the content system

Explore all projects

The journal

What I'm building.
How you can, too.

In Get a Little Tipsey, I take you inside what I'm creating with AI: how I approach a build, what works, and what I have to fix. Real projects, explained in plain English.

Maybe you have an idea for your business, a task you're tired of doing, or a “could I actually make that?” in the back of your mind. Come see what's involved. You can follow along without a technical background.

Get a little Tipsey

Stick around. It gets good.

Want a hand getting started? Explore a free first AI session →

Good things start with a conversation

What would you
love to make?

An idea you keep coming back to. A question about AI.
I'd love to hear what you're thinking.

Say hello

Have a project you'd like help with? Here's how I work.